Rugby Business Innovation Summit USA 2017 Agenda

RUGBY DEVELOPMENT STRATEGY, FAN ENGAGEMENT, REVENUE OPTIMIZATION & CREATING A SUCCESSFUL AND SUSTAINABLE CULTURE

DAY 1, Wednesday 5th April 2017

RUGBY DEVELOPMENT STRATEGY, FAN ENGAGEMENT,
REVENUE OPTIMIZATION & CREATING A SUCCESSFUL AND SUSTAINABLE CULTURE

Revealing the Most Effective Cross-Sport Growth, Development & Engagement Strategies To Expand The Game And Maximise Commercial Opportunity

08.00 Registration, Tea & Coffee

08.50 Chair’s Opening Remarks

09.00 Examining The Strategic Direction Of Rugby In The United States To Increase Participation, Elite Performance And Commercial Opportunity
• Outlining the key objectives at an elite and grass roots level to identify barometers for success
• Breaking down the fundamental challenges and the importance of regional collaboration to ensure sustainable progress
• The role of leading US corporations in supporting grass roots and collegiate rugby to deliver a consistent high quality player base
09.30 Question & Answer Session

KEYNOTE PANEL
09.40 Identifying Sponsorship Opportunities And How To Make Rugby Union A Sustainable Long-Term Commercial Option In US Sport
10.10 Question & Answer Session

10.20 Morning Refreshments In The Rugby Business Innovation Networking Area

10.50 Establishing The Infrastructural, Logistical And Financial Requirements To Create The Optimum Environment For Continued Growth & Development
• How to create a framework for clubs to attract and develop the best coaches, players and backroom staff
• Evaluating the investment required to build, market and grow individual rugby clubs
• Optimising the role of the rugby club within the communities to develop strong ties with education and business
11.20 Question & Answer Session

CASE STUDY
11.30 How Hawkes Bay Have Developed Strong Links With Their Immediate Communities To Develop A Sense Of Club & Identity To Become The Most Profitable Club In New Zealand
12.10 Question & Answer Session

12.10 Lunch-Time Refreshments In The Rugby Business Innovation Networking Area

13.10 Understanding How To Create And Develop A Sustainable And Engaged Fan Base To Attract Commercial Partners And Increase Revenue
• Understanding how to capture and maintain a new and hungry audience
• Identifying the key rugby values and harnessing these to stand out in a hugely competitive sports environment
• The role of television and radio in raising visibility and taking rugby to a wider audience
13.40 Question & Answer Session

CASE STUDY – DATA DRIVEN STRATEGY
13.50 How The NBA Provided Meaningful And Personalized Live Event Experiences To Drive More Value For Their Brand Partners Whilst Forging Deeper Connections Between Brands, Fans And The Sport
14.20 Question & Answer Session

BREAKOUT WORKSHOPS:
14.30 Innovative Approaches To Maximising Reach And Increasing Appeal In The Competitive Landscape of US Sport

15.00 Question & Answer Session

15.10 Afternoon Refreshments In The Rugby Business Innovation Networking Area

15.40 How Rugby Creates A High Performance Culture To Deliver Consistent Excellence In Elite Pressure Environments
• Understanding how to identify, harness and realise leadership potential
• Examining the importance of mental resilience in overcoming set-backs and achieving success through adversity
• Analysing the importance of combined leadership in optimising success in high pressure situations
• Practical solutions to develop and improve mental resilience and create a winning culture
16.10 Question & Answer Session

PANEL DISCUSSION
16.20 The Psychology of Performance – How To Develop Leadership & Build Great Teams In Rugby And Business
16.50 Question & Answer Session

17.00 Chair’s Closing Remarks


17.10 – 19.00 Networking Drinks In The Rugby Innovation Area


END OF DAY 1

Tech Innovation, Performance Analysis, Injury Prevention and Data Optimisation

DAY 2, Thursday 6th April 2017

COLLEGIATE RUGBY, CHANGING PERCEPTIONS, REDUCING INJURY, & CREATING THE FOUNDATIONS FOR LONG-TERM PROFESSIONAL SUCCESS
Understanding How To Identify And Coach Talent, Reduce Injury, & Create Systems For Long-Term Commercial Success Through Professional And College Rugby

08.00 Registration, Tea & Coffee

08.50 Chair’s Opening Remarks

09.00 A Blueprint For The Future: Improving Talent ID And Coaching Standards To Take College Rugby To The Next Level To Improve Quality And Maximise Competition
• How to identify, capture and retain the best playing and coaching talent
• Understanding the importance of tying strong college rugby with local and national clubs to feed into elite competitions
• Highlighting the core values and tools for success in rugby and how these transcend rugby into future business and work opportunities
• How college rugby will fit into US professional rugby with multi-national recruitment and playing squads
09.30 Question & Answer Session

PANEL DISCUSSION
09.40 Can Men And Women’s Rugby Attract Large Enough Playing Numbers To Attract Greater Collegiate Budgets And Commercial Reach?

10.10 Question & Answer Session

10.20 Morning Refreshments In The Rugby Business Innovation Networking Area

10.50 The Importance Of Injury Prevention, Innovation And Thought Leadership In Marketing Rugby To New Audiences
• How to ensure rugby avoids the negative press around high injury rates and concussions prevalent in other US sports
• Understanding how new laws and effective coaching dramatically reduce risk of injury
• A comparison of injury prevalence in rugby compared with other US sports
11.20 Question & Answer Session

11.30 Injury, Insurance, And Life After Rugby – How To Avoid The NFL Concussion Disaster – (AIG?)

12.00 Lunch-Time Refreshments In The Rugby Business Innovation Networking Area

13.00 How To Ensure The Transition Into Professional Rugby Is Smooth And Effective Across Every State To Protect Grass Roots, Collegiate And The Elite End Of The Game
• Establishing the infrastructure required for a State-wide professional game
• Understanding the implications for rugby clubs across the US and their changing roles in a new pro-landscape
• How to draw up professional contracts to protect both the player and the club
• Evaluating the scope for new relationships between ‘feeder’ and ‘professional’ clubs with college rugby
• The emerging role of the US ‘Rugby Agent’
13.30 Question & Answer Session

PANEL DISCUSSION:
13.40 Illustrating The Commercial Potential In Rugby Union And How Local And National Businesses Can Prosper Through Increased Involvement
14.10 Question & Answer Session
14.20 Chair’s Closing Remarks

14.30 Sponsored Drinks Reception
15.00 – 17.00 Closed Round Table Meetings

END OF DAY 2

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